Through its corporate program, Solé Bicycles teamed up with Goose Island, a Chicago-based craft brewery, to design 50-custom branded bicycles. In conjunction with the company’s yearly event, 312 Day, celebrating its award-winning 312 beer, (crafted of, you guessed it, 312 ingredients) the brewery launched a citywide bicycle scavenger hunt. Twenty-four bicycles were dropped off throughout the greater Chicago area as a free-for-all to any participant who was able to find it. Clues were announced on their Twitter page over a 24-hour span and whoever was able to pinpoint its whereabouts and unlock the black-and-gold bike with the code 03120 was the new owner of a Solé.

Check out the article from Forbes.